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      Landscape Architect

      Positioning Statements and UVP for Discussions with Architects

      This is why and how to use the positioning statement

      Here's the link to the email

      Positioning Statement

      Target Market:

      - Landscape Architect

       

      Emotional Reaction:

      - frustration 

      - annoyed

      - fed up with wasting time

      - Uncertainty - leads to wasted time

       

      Common Problem:

      - inconsistency between tree planting specs and drawings

      - lack of access to accurate natural ground planting product details and files

      - reputation comes into question because of incorrect tree planting specs

       

      Putting it all together:

      We've been talking with Landscape Architects that are fed up with wasting time on inconsistent tree planting specs and drawings

      We work with Landscape Architects that are frustrated when their reputation comes into question because of incorrect tree planting specs

      We work with Landscape Architects that are frustrated with the uncertainty and time spent looking for natural ground planting product details and files

       

      Unique Value Proposition

      Here's why and how to use a UVP

       

      Starter sentences:

      - By working collaboratively with other landscape architect firms we’ve been able to...

      - Through understanding landscape architects businesses we’ve been able to...

      - We’ve been working with other landscape architects like yourselves and have been able to help them to........

      - As a result of working closely with landscape architects we have been able to....

       

      Outcomes for the customer: (Pick one, maybe two)

      - Decrease the time spent looking for and creating consistent alignment between tree planting specs & drawings

      - Decrease time spent looking for in-depth education around tree planting products and practices and environmental impacts.

      - Increased the time spent creating great, accurate projects

      - Decrease time and confusion for both architects and contractors over inaccurate and unaligned tree planting specs and drawings

      - Increase survival rates of trees

       

      Now pop a question.....

      - how does this resignate with you?

      - what times have these been challenges for you?

       

      About ArborSpec:

      - Readily available files in DWG, CAD, and STEP format

      - Consistent alignment between specs and drawings

      - thorough education around tree planting best practices and products and their environmental impacts